Collaborative Partner
Pooled fund supporting organizations using pop culture and creativity to advance justice in the UK
The Power of Pop Fund is a pooled UK fund set up by Comic Relief and Unbound Philanthropy. The Fund has a particular focus on migration and racial justice, while acknowledging the deep interwoven causes of climate justice, gender justice, economic justice and democracy. The fund’s three main goals are to cultivate community leadership, strengthen organizations and to build infrastructure within the pop culture for social justice ecosystem.
The Power of Pop Fund brings funders and funded partners together to drive forward an innovative program with a strong emphasis on learning. The Fund is managed by Comic Relief, which has experience using popular culture to advance the organization’s core mission of a just and free world. The Fund is informed by key recommendations from the Unbound Philanthropy-funded report New Brave World: The power, opportunities and potential of pop culture for social change in the UK (2021) by Alice Sachrajda and Marzena Zukowska.
The Power of Pop Fund has supported funded partners to reach audiences in the tens of millions with stories that have different narratives with regards to racial justice and migration. Power of Pop funding has increased the organizational capacity and expertise of its funded partners; increased the reach of marginalized creatives in creative projects; and bolstered collaborations across the creative industries, third sector and research fields. As a result of this work, we see a strengthened field of practice, knowledge exchange, and the refining of skills.
The Power of Pop Fund advances Unbound Philanthropy’s Public strategy area.
Year Founded
2022
Collaborators
Comic Relief, Esmée Fairbairn, Paul Hamlyn Foundation, Oak Foundation
The fusion of social change-makers, movement builders, narrative experts, creatives and funders has the potential to be one of the biggest, driving forces of social and environmental change in our world over the years to come. We need to work together to harness the power, opportunities and potential of pop culture for social change. With concerted collaboration and adequate investment it can lead us towards a new, brave world.
New Brave World
Hero image: compilation of images by Shaun Campbell