Strategic Approach

Activate Public Support

We believe that deepening and activating support for immigrants, including refugees and asylum-seekers, is at the heart of the work to build a pluralist society where we can all flourish. 

We have a strong emphasis on transforming narratives and culture. Since our founding, we’ve had a strong commitment to supporting and championing storytelling within the immigrant rights movement. Our strategy has evolved to advance not just individual stories but narratives, and narrative systems, that normalize pluralist behaviors and values. In the long-term, we seek to build the yearning in most people in the US and UK to actively co-create a just and pluralist nation in which everyone is perceived to belong, inherently, and be treated as such. Our work in this area is deeply informed and influenced by the Pop Culture Collaborative, which we co-founded. 

We support other power-building strategies, including organizing and strategic communications. Our grantees organize communities and leaders to advocate for policies that contribute to an immigration system rooted in justice and a society where everyone belongs and can thrive. They also help shape media coverage of immigration and inform messaging to policy makers, to contribute to a positive, healthy debate. 

We also support increasing the civic participation of immigrants and their supporters, including via voting and engagement in policy campaigns.

In the US, our grantees are working to:

Increase civic participation, including voting and engagement in policy campaigns, by immigrants and refugees and their supporters

Help the field develop and share a vision and corresponding narrative that will activate public support

Develop narrative infrastructure to build power

Counter bigotry and reduce prejudice

In the UK, our grantees are working to:

Activate existing public support, especially through scaling youth activism and community organizing

Work with people with mixed views about immigration to see ourselves as a part of a “Larger Us” rather than as a “Them and Us”

Increase strategic communications, storytelling, and narratives to shift culture

Counter bigotry and reduce prejudice