Nonpartisan leader in using communications expertise to create majority support for an inclusive society
British Future is a leading independent, nonpartisan organization that is engaging people’s hopes and fears about integration and migration to build public support for a confident and welcoming Britain, inclusive and fair to all. British Future has established a strong thought leadership position on immigration and integration, and on the political and policy choices ahead. British Future is expert in understanding public attitudes about immigration, including people with economic and cultural anxieties; their primary work is related to public attitudes, on research and messaging, communications, and alliance-building.
British Future develops and tests messages and messengers that engage more skeptical audiences, and advises refugee and migration advocates on approaches that are more persuasive. It also puts its theory into practice with ‘Show not tell’ public communications of its own.
One of the unique aspects of British Future is its ability to build partnerships outside of the immigration field to encourage opportunity and inclusion, and integration and citizenship. For example, British Future’s Remember Together initiative promotes integration by remembering that soldiers of all ethnic and religious backgrounds fought alongside one another in WWI. Survation research tested the impact of the Remember Together films, finding a 12 percentage-point positive shift in attitudes towards Muslims among those in the ‘Anxious’ target audience who watched one of the videos. British Future also partnered with HOPE not hate on the National Conversation on Immigration, the largest exercise in direct public engagement on immigration in the UK to date, engaging nearly 20,000 people from over 60 locations across the UK. Through these types of initiatives, British Future seeks to build a larger “us.”
Unbound Philanthropy has supported British future since 2011; its work advances our Public strategy area.
Growing in stature and influence through its deep engagement with the immigration debate, British Future has a nuanced approach and is gaining attention at both ends of the political spectrum.
Prospect Think Tank of the Year Awards
A thought leader in understanding public attitudes about immigration, and offering messaging and political analysis to build a larger “us”
People who took part in the National Conversation on Immigration
Photos courtesy of British Future