British Future is a leading independent, nonpartisan organization that is engaging people’s hopes and fears about integration and migration, and identity and race, to build public support for a confident and welcoming Britain, inclusive and fair to all. British Future has established a strong thought leadership position on immigration and integration, and on the political and policy choices ahead. British Future is expert in understanding public attitudes about immigration, including people with economic and cultural anxieties; their primary work is related to public attitudes, on research and messaging, communications, and alliance-building.

British Future develops and tests messages and messengers that engage more skeptical audiences, and advises refugee and migration advocates on approaches that are more persuasive. It also puts its theory into practice with ‘Show not tell’ public communications of its own.

One of the unique aspects of British Future is its ability to build partnerships outside of the immigration field to encourage opportunity and inclusion, and integration and citizenship. For example, British Future’s Remember Together initiative promotes integration and shared identity by remembering that soldiers of all ethnic and religious backgrounds fought alongside one another in WW2. In 2021, ICM Research tested the impact of the Remember Together films, and found that they prompted a 25-point positive shift in attitudes among people who felt least positive about diversity in British society.